In this episode, Liz sits down with Bryce of Up The Hill — one of the most innovative curators in competitive cannabis. From his breakout performance in the $120,000 High Rollers showdown to becoming a Top 35 finalist in the 2026 California Zalympix, Bryce breaks down the mindset behind Revenge of the Zith and why he’s doubling down on the strain that put him on the map.

The conversation explores how cannabis competitions are changing consumer standards, the evolution from hype-driven “candy” strains to deeper genetic diversity, and what it really takes to curate elite flower in today’s market.

Bryce also opens up about balancing life as North America’s #1 ranked amateur MMA fighter while building a respected cannabis brand — and how discipline, quality control, and competition drive everything he does.

This is a conversation about standards, evolution, and raising the bar — in the ring and in the jar.