ZNN sits down with Decibel Gardens owner and operator Derek to talk about the company’s evolution, its obsession with quality, and the cultivation and post-processing practices behind the brand.

Derek shares how Decibel has built its identity around proprietary genetics, including Roswell 47, the award-winning strain that has become a staple of the company’s portfolio. He discusses scaling the business without sacrificing quality, why operations matter more than hype, and how competition recognition can help independent brands connect with consumers, retailers, and the broader cannabis community.